For months I’ve been contemplating a post on social and relationship capital and how it’s built and then how it’s spent. And after a trip to Memphis earlier this week, to see my mom’s aunt (my great aunt) honored at a ceremony where she donated her honors and awards to the University of Memphis it all became so clear to me.

Elma Neal Roane has dedicated her entire life to education and her students, I’m planning to profile her here soon so I won’t go through all of her accomplishments. She is recognized as a pioneer and leader in physical education and sports in the state of Tennessee.  She was head of the Women’s Division for sports at the University of Memphis from 1946-1976. The fieldhouse at the University known as “the house that she built” is named for her and I’m told it’s the only fieldhouse in the country named for a woman.

On Tuesday, there was a reception at Brister Hall, and it was  the formal unveiling of her awards, honors and papers both academic and athletic. There were over 100 people who came to see my 91 year old aunt, not the honors and awards. Everyone who came had a very personal story of how she had touched their lives.  I was in awe to hear the stories from young and old, all of them spoke of the impact she has made on their life.  A life of building relationships, participating in the community, giving back, not just with her money but her time as well. I have to tell you, in my mind, she is the embodiment of what Chris Brogan calls a Trust Agent, person after person stood up and talked about her integrity, the goodness that she worked so tirelessly bring to all of those who knew her and many who never knew her but experienced the fruits of her labor.  At one point during the day, she turned to me and said “Everyone keeps talking about all I’ve done for women, but I worked for the men and human rights as well. I stood up for anyone who needed to be stood up for as long as I believed it was the right thing to do.”

As things were winding down, I had the privilege of sitting alone with my aunt and just chatting. At 91 years old, she’s still a leader and still wanting to mentor and educate the best she can. And while she was thankful for the honor on Tuesday, I’m confident that what she enjoyed the most was talking to the people. She was genuinely moved that so many people gave up part of their day to come and see her. While we were sitting there I said to her, “I’m in awe of all the goodness you have created how did you do it?”  She responded:

“Everything I did, I did because I had a passion for it, not just the education but the students as well. I’ve dedicated my life to promoting fellowship, honor and integrity, and we need more teachers who are pushing that as well. That’s my passion, keep on keeping on!” (her personal mantra)

What I’ve learned from a lifetime of knowing my aunt, is that social and relationship capital is acquired through service, fellowship, and a deep passion for people. And it’s how we build and spend that capital that defines you, I watched on Tuesday as many accomplished people, some celebrities, got up and thanked my aunt for her service, and more than one said she was their hero. They were powerful moments, but she accomplished all she did because she loved her work and wanted to make the world a better place. She never gave any thought to what was in it for her, she fought hard for what was right in her mind, and with honor and integrity, she made sacrifices, had discouraging times but she always stayed the course. She used her capital to build leaders, pave the way for the future and for improving human rights.

My question to you is: what are you doing with the social and relationship capital you are building? Are you leaving a legacy of goodness? Are you working for what really matters most?

Technorati Tags: Audience, Authentic, Authenticity, Baboon, Brands, China, Chris Brogan, Collaboration, Community, Consistent, Courageous, Customer Experience, Determination, Educate, Elma Neal Roane, Elma Roane, Empower, Engage, Facebook, friend, give back, Goodness, Gratitude, help, Honest, Iran, Julien Smith, Kenya, Listening, Maasai, Marketing, Media, Mobilize, Mukhtar Mai, New Media Atlanta, People Matter, Project Authenticity, Reach, Research, Resonate, Social, Social Media, Social Web, Strategy, Target, Thankful, Transparent, Trust Agent, Trustworthy, Twitter, Whisper

Today, in honor of International Women’s Day, I thought who better to highlight than one of the bravest women I know who has made a tremendous impact on me. Her courage, and entrepreneurial spirit is a testimony that all things are possible if you believe, work hard and never ever give up on your dream.

Mukhtaran Mai – I’ve mentioned Mukhtar Mai before, her story of triumph and determination always moves me. Her brother was falsely accused of fornication. She went to court to argue on his behalf and was sentenced to the most severe form of humiliation in her culture. In the eyes of  her family and village her destiny was suicide. However and most importantly not in her eyes, she stood up to her attackers and demanded prosecution. The Pakistani government gave her $8300 compensation and she used that along with money from other donors to build a primary school for girls. The story doesn’t end there, she’s also built a high school for girls, runs a school for boys, she bought a van for the schools that is also the village ambulance and she has a herd of dairy cows that generate an income and help her maintain the schools. And in March of 2009….she married. I’m really in awe of this woman as when she set out to start the primary school she was unable to read and write and enrolled herself. While I think  Mukhtaran Mai”s story is tragic, it’s my hope that in the years to come that she is known for her leadership, entrepreneurship, courage, and the sheer goodness she has brought to Meerwala.

Mukhtar Mai’s story has had a profound impact on me personally in ways that I still struggle to put into words. I am currently working on a plan to put action behind the impact and to thank Mukhtar Mai….stay tuned as I will share that here.

So now it is your turn….is there a woman in your life who has had an unexpected profound impact? What’s the cause and effect of that impact? I’d love to hear your story and hers!

photo credit: Ronda Churchill

Technorati Tags: Audience, Authentic, Authenticity, Brands, Chris Brogan, Collaboration, Communicate, Community, Consistent, Courageous, Customer Experience, Determination, Facebook, friend, give back, Gratitude, help, Honest, Kenya, Listening, Maasai, Marketing, Media, Mobilize, Mukhtar Mai, New Media Atlanta, People Matter, Project Authenticity, Reach, Research, Resonate, Social, Social Media, Social Web, Target, Thankful, Transparent, Trust Agent, Trustworthy, Twitter, Whisper

Maasai men gathering to start the greeting dance

As many of you know, I had the opportunity to visit Kenya last summer. I was there to work on a water project and in the preschools. It was an intense experience yet somehow I long to return early next year.

I opened up my google reader this morning and here’s the first article that literally mooed at me (yes I did say moo). I just wrote about Maasai last week and I did not know about this moving story about how a tribe in Mara Mara, where I met the Maasiai, helped us after 9/11. They reached across the world to help us, by donating their most sacred possession, a cow. I’m practically speechless.

Did I say cow? Yes…so I did a little digging and came across the original story in the NY Times. I think it’s an example of someone with little means, but a big heart and a sincere desire to what he could to help. Kimeli Nalyomah was in NYC on 9/11 and was so moved by the attacks, that when he returned to his tribe some months later he was determined to do something. So he asked for the blessing of his tribe to give away his only calf, (cows are very sacred and the Maasai would never give one away) and 13 other tribesmen followed suit. While I’m moved by the gift, I’m in awe of how Nalyomah’s community joined in to help. His sincere desire to help us after experiencing that horror inspired an entire tribe to respond as well.

Maasai Homes, Amboseli

I’m speechless, because I have seen first hand how the Maasai in Mara Mara live. I’ve walked among their cattle and listened intently as the shepherds described how important their cattle are to them and their survival.  Their homes are made of cow dung and built by hand by the women. They have no electricity or running water and their life is very primitive. I have experienced their hospitality and generosity first hand by being invited inside the home of the Chief’s son Wilson for a tour of his home. He and his wife and four children living in a space half the size of my garage. The Maasai are a tribe of little means yet they wanted to do their part to help us – a nation of plenty and excess.

Is there some issue or cause tugging at your heart these days? Have you shared that with your communities? You might be surprised to find that others are feeling the same tug. What’s so poweful in the Web2.0 age is, that you could share that tug on your Facebook, Twitter or other online community and I am sure you would be surprised at the response, as well as the new relationships that might form.

Community is no longer defined by your zip code, and relationships can reach across oceans, continents and language barriers. My encouragement today is act on that tug and see what develops you might be surprised.

The rest of the story: The US embassy accepted the cows but asked the Maasai tribesmen to keep the cows and tend to them on behalf of the American people. Today the herd of cows is 35 strong and they are marked on their ear with a symbol of the twin towers. You see not only will we as a nation not forget what happened on 9/11, neither will the Maasai.

New friend, Wilson and Me July 2008, good times

Technorati Tags: Audience, Authentic, Brands, Communicate, Consistent, Customer Experience, Facebook, give back, help, Kenya, Listening, Maasai, Marketing, Mobilize, Reach, Resonate, Social, Social Media, Social Web, Target, Twitter

I’m interrupting my regularly scheduled topic to share an experience I think you’ll enjoy. So without any further ado…

Saturday, I had the privilege of attending the Pam Slim Workshop and it was incredible.  For me, just  getting there was quite a challenge as I had to fight unbelievable traffic and road construction, making my commute well over an hour! (and that was well before 9am)  By the time I arrived, I was a little cranky, but after checking in and running into some friendly faces, I found myself ready to see how the day would unfold.

From the minute I entered the auditorium, I found Pam to be warm, energetic and engaging. Her transparent, I’m here to help you style was refreshing and energizing.  She took the time to get to know each one of us in the room and what we were working on and to provide constructive feedback.  The day was packed full of conversations, real-life examples of success, and interactive sessions where the attendees would come forward and discuss challenges – then, we’d work together through suggestions/solutions.

However, as I think back on the day, there were a couple of things that really stood out for me in relation to some of the conversations we’ve been having here:

- Learn to authentically communicate – this is the touchstone to the success of all your online activities,whether you are posting in a forum, blogging, updating your Facebook or representing your brand. People want to know the real you and that’s what makes them want to connect.  One thing Pam said that I just loved was “your personal brand should amplify who you really are.”

Pam is a great example of this, as she’s just who you would expect her to be in person.  She’s sincere, genuine and most importantly real – the kind of person I would want to just hang out with anytime.

- Find your people – while she was referring to this in the context of your support network, it’s still great advice, even as you are trying to determine what social networks to join.  She said it best: “When you find your people, you can relax and enjoy yourself.”  Can I get an amen?

Believe me, I could go on and on about my day but I will spare you…for now.  However, if any of this resonates with you, or you find yourself feeling like a “corporate prisoner” –  or you are just thinking about what the next step in your career should be – pick up a copy of Escape from Cubicle Nation or subscribe to Pam’s blog or follow her Twitter.  I can assure you, you will be glad you did!

Technorati Tags: Audience, Authentic, Brands, Communicate, Community, Consistent, Customer Experience, Facebook, Listening, Marketing, Media, Mobilize, Reach, Resonate, Social, Social Media, Social Web, Target, Twitter

Technorati Tags: Audience, Brands, Community, Consistent, Customer Experience, Facebook, Listening, Marketing, Media, Mobilize, Reach, Research, Resonate, Social, Social Media, Target, Twitter

As this week comes to a close I realize I am embarking on a new exciting journey. I started a new gig at Cliqset and there will be lots more to come about that in the upcoming days and weeks. Stay tuned because there are some very exciting things in store on the Cliqset front.

Another high point of my week was the Atlanta Chicks Tweet Up or as we refer to it on Twitter #AtlChix. This was the inaugural tweet up of this group held at the St Regis in Buckhead and quite an evening. It was really nice to meet so many of the great women I follow on twitter in person. From the minute I arrived to the minute I departed, I felt welcomed and engaged. Although many of us had never met, there was a tie that binds that is critical to building and maintaining community.  And while Twitter is what brings us together, it is authenticity and a real motivation to connect deeper that holds things together.  I enjoyed every minute of it – as a matter of fact I cannot wait for the next one.  So for all of my non Twitter friends reason # …hmm oh wait I have lost count now – let’s just say yet another good reason to be on Twitter.

Now that brings me to my final point. I am asked constantly about why I tweet, what is the value, do you really care that someone you know is about to get a pizza? Over the last weeks and months I have responded in various ways:

1. You can’t deny the power of Twitter – the US government intervened and asked them to hold off on maintenance during the Iran elections.
2. China, acknowledging the power of such a vehicle, shut down Twitter as the anniversary of Tiananmen approached.
3. More often than not, the community on Twitter scoops the media with breaking news.

These are just a few tangible examples not only of the power of such a vehicle, but the power of community as well. You see without a tie that binds, engagement dissipates as well as the power.  Twitter is a communication vehicle that many choose to deploy in a variety of ways – just like the telephone or email. At the end of the day, it’s all pretty straightforward – Twitter is what you make it. Now that may sound cliché, but that’s the simple truth. It’s only a vehicle; the people, message, engagement and authenticity make the community. So next time your inclination it to question or knock it, take a minute and engage – you might be pleasantly surprised.

Technorati Tags: Audience, Brands, China, Community, Consistent, Customer Experience, Facebook, Iran, Listening, Marketing, Media, Mobilize, Resonate, Social, Social Media, Social Web, Target, Twitter

Over the last several weeks I have closely followed the election process in Iran as I am sure many of you have. On any given day I have been concerned, mesmerized and even in shock. It’s been incredibly difficult to watch the violence and the protests. However, I have been encouraged by the community and support that has been consistently rallying on the social networks. I have even decided to show my support for the people fighting for democracy in Iran and change my twitter avatar to green along with 160,000 other concerned people.

I am amazed and excited about the community of support building globally. As a social media evangelist (my friends say twitter addict) daily I come into contact with someone who has nothing but negative things to say about Twitter, Facebook or the social web. Many times these are people who are not engaged in the social community at all and they have gathered their information from some naysayer.

The facts are that the US government recognizes the power of the social web -they reached out and asked twitter to hold off on maintenance. And I was thrilled to see Twitter agree to wait on their maintenance. The Iranian Regime sees the power of the social web or they wouldn’t have fought so hard to suppress and censor it.

But at the end of the day it’s not Twitter, or Facebook, or even MySpace that’s so powerful. It’s really community! It’s the masses that are willing to stand in support and willing to put the word out. It’s the message and there’s a large audience that not only hears and identifies with the message but is also willing to act. All in all, I think it’s the 1,2,3 punch that makes the social web so powerful: 1)community, 2)the message, and 3)the medium. In just a matter of seconds, you can mobilize a community or a country for support.

Can you imagine how much swifter things might have moved if our forefathers had such a powerful communication tool? They had the community, the message, and the medium. However, it took years to get the message out and rally the support.

Technorati Tags: Audience, Community, Consistent, Customer Experience, Facebook, Iran, Listening, Mobilize, Research, Resonate, Social, Social Media, Social Web, Twitter