Today, I thought I would focus on life in Marsabit, Kenya, and try to give you a glimpse into the commitment it takes just to communicate and get medical help. Next week I’ll be sharing with you some of the progress we are making even today along with our plans for the future. And I hope, you will be as excited as I am and want to partner with us. We are also working on some partnerships and new ways to garner support to end poverty and bring education to Marsabit.

As the first video cues, think about the craziest thing you have done just to get a signal on your cell phone. Or your greatest frustration in finding the right spot to make that call. But have you ever climbed a mountain?

The video above reminds me of when I was in Ngaamba on a hike with some of the community leaders to survey the village from the highest point. We were about half way up a mountain when all of a sudden their phones started to ring.

This next video gives you a view on public transportation inside Marsabit. The ARVs that are mentioned are the HIV meds that have revolutionized HIV treatment in Africa.

When was the last time you and everyone in your subdivision piled into a car to get a signal? Or you hopped a ride on top of a vehicle just to get to the doctor?

Technorati Tags: Communicate, Community, Consistent, Courageous, Determination, give back, Gratitude, Kenya, Reach, Trustworthy

The super good guys over at High Velocity Radio, Todd Schnick and Stone Payton invited me to guest post on their blog. I was excited and appreciative of the opportunity. I wrote about the importance of infusing your marketing with passion….you can read the post here: Got Marketing Passion? Fire Up Your Brand Mojo!

While you are over at the High Velocity Blog check out the link to High Velocity Radio, their interviews are always informative and entertaining. And, if you are an avid reader like me check out their Video Dust Jacket tour a series of interviews with thoughtful engaging business authors.

Here’s a preview of my post:

Most everyone is familiar with the 4p’s of marketing – product, promotion, price and placement. Recently, accomplished market researcher, and most importantly, my friend, Sally Markham wrote a post suggesting a 5th p…personality. After reading that post, I found myself not only agreeing with her, but wanting to add a 6th p…passion. And, after several experiences over the last couple of weeks, I’ve moved from wanting to add the 6th “p”, to believing it’s critical.

Read the rest here and as they say over at High Velocity Radio….see you in the fast lane!

Please also join us on Facebook, and follow Project Authenticity and me on Twitter.

Technorati Tags: Audience, Collaboration, Communicate, Customer Experience, High Velocity Radio, Marketing, Passion, Target

Over the last several days, I’ve received lots of support and encouragement and I am so grateful for every one of you! But there are two questions that keep popping up:

Why you?
My response to the first question is really…why not me? I’m trained in micro-financing and business, the majority of my career I’ve worked on the international side of business, I am skilled in marketing and multi-lingual, and advocacy has always been important to me. If you look back on my experiences and career it’s as if I’ve unknowingly been preparing for this. But….most importantly the answer is so much simpler, it’s my passion. I know this won’t be easy but it’s a calling deep within. I’ve seen with my own eyes the difference a little education, coaching and community can make on an entire village.  Margaret Mead said it best “Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” I believe!

Why this?
So before I answer the why this let me ask you a couple of questions:
- What If the solution to ending poverty, aids, hunger, war, famine, violence against women was in our control?
- What if there was an unexpected solution and you could be a part of it? And without leaving your comfort zone?
Statistics prove that investing in a girl can change the course of history. Now before you go thinking Robyn you are crazy, just indulge me for a minute.
- Earlier this week I mentioned the woman in Ethiopia who brought change to her village with a $2.00 loan for fertilizer. Her village culture changed and word has spread to other villages. Those villages are starting to experience change as well.
- How about Rebecca Lolosoli and the women in Samburu, she’s educating and empowering these women who otherwise might be crippled by the violence they have experienced. And slowly the tide starts to turn and the men start to value there.
- And of course there’s Mukhtar Mai who changed more than just her course by taking the money Pakistan granted her to build schools for the girls in her village to get an education, get micro-loans, start or get involved in business changing the economics of her village. Sure, she’s in the early stages but the change is happening and will continue.

Another key point, that statistics bear out, is that when you educate a girl or woman, she learns, and she can get a micro-loan. Then let’s say she takes that loan and buys a cow. That cow can provide nourishment for her family and products to sell. Eventually, she has a herd; she’s employing men and women. The economics of her village change, she is now viewed as valuable and the culture starts to change. Word spreads to other villages, change happens over time and the country as a whole experiences the economic boost and history is changed. But Robyn, it’s not that simple….my friend it is.  It has to start somewhere, why not now?

Our plan: Our plan at Project Authenticity is to educate and empower women to become engaged in their community and bring the change that is so critical. We believe every life has value….no qualifiers necessary.  Right now we have three  projects we are trying to fund and would love for you to consider partnering with us.

- Our first project is to begin a vocational training and micro-lending in the slums of Mathare near Nairobi, Kenya. The Mathare area is one of the largest and poorest slums in Africa and home for around half a million adults and children. Over 70% are hardworking mothers and their children whose fathers died or abandoned their family. We are partnering with another organization Partners for Care, who has contacts on the ground and can help us get this project started very soon.

- Our second project is in Karima, Kenya, we have been asked to provide basic training to a group of 30 widows who are currently making jewelry. In Karima, we will be partnering with a Community Leader I know well, Phylis Kimeli.

- And finally our biggest project, and this comes from our partnership with Partners for Care, we want to build a school in Marsabit.  A school where both women and children and be educated, a structure that can also serve as a community center and health center for HIV education and screenings. Marsabit is a place where literally no roads lead. I’m super excited about this project because a school is so needed in this region.

Jaime and I are hoping to take our first trip in June to meet with the women in Methare and Karima and provide initial training to our partners on the ground. We also will travel to Marabit to meet the people and sort out the details necessary to build the school. We need your support and are working on securing our 501 (c) 3 but until then Partners for Care has graciously agreed to accept donations on our behalf so that you are assured your donations are tax deductible. Currently we can only receive donations by mail but we are working to provide an online method as well. If you would like to partner with us please mail your donations to:
Project Authenticity
P.O. Box 5606
Alpharetta, GA 30023
Make sure on the memo line you write Project Authenticity

And one last thing…thank you!

Please also join us on Facebook, and follow Project Authenticity and me on Twitter.

Technorati Tags: Audience, Authentic, Authenticity, Collaboration, Communicate, Community, Courageous, give back, Gratitude, Kenya, Listening, Mobilize, Project Authenticity, Thankful

I’m not sure I can tell you the exact date and time when I became keenly aware of the global problem of violence against women (far too often honor killings, bride abductions, rape as a weapon in war…the list goes on), poverty and lack of education. Over the last ten years, there have been stories that have moved me and broken my heart…for each woman, defining moments. I’ve written about some of the women here: Mukhtaran Mai, Rebecca Lolosoli but there have been so many more…many that I’ve met personally and had the opportunity to  sit and hear their powerful stories.

Several years ago, I spent time in Indonesia working on a micro-finance mission. During that trip, I experienced firsthand the dangers of being a women in a third world country….many of those experiences I’ve yet to share with family and friends. That trip culminated in a horrific act of violence, as our team was on Jimbaran Beach when the bombers struck.  During that trip, I worked on the business plans and financing for two brave magnificent women whom I will never forget, Murni and Rosa. And in fact, in spite of all the danger, I would go back in a minute to work with them again, they made an impression on me and in my heart that remains today. I also experienced the difference a small amount of money, marketing, mentoring and fellowship can make not only in the lives of individuals but their communities as well.

Then there’s Kenya….a  place I’d never visited but still felt like home.  Two women on that trip that made such an impression on me were, Phoebe and Lucy, their stories moving, their character and determination inspiring. Phoebe I remain close to and in touch with through social media. In Kenya, I was exposed to poverty that set me back and changed me forever. I met and held children who had been days without food, who played quietly while their classmates had their lunch, a tiny thermos of some kind mush. When was the last time you skipped lunch, not because it didn’t fit into your schedule, but because there were no resources?

A few weeks ago, I started reading Half the Sky by Nicholas Kristof and Sheryl WuDunn, I’ve followed their writings for years. Additionally, I attended the Care event by the same name. It was during that event that my heart was broken for the mission, not just the people. For some time, I’ve had this strong pull inside to be a part of the solution to end violence against women globally, but after Half the Sky I needed to act thoughtfully and intentionally. For me writing letters and donating my money and time is no longer enough. I have the skills, training and the passion to join with other people around the world to end these horrors. I also learned during the  event that just a $2.00 micro loan for fertilizer could be the catalyst for change in a culture of violence. Who among us can’t give up $2.00? Certainly not me….

I passionately believe that EVERY life has value and that there are NO qualifiers. Statistics prove that when you educate the women and teach them a trade, violence in the village dissipates, poverty goes down, and the community as a whole reaps the benefits. So…as of  today Project Authenticity is no longer just a blog…but a mission. A mission to end violence and poverty, our desire is to work alongside country leaders to provide education and empower women to see their worth and get engaged in community. Joining me in this mission is Jaime Earl, you may know her incredible organic skincare line, but Jaime also has a passion to end violence and poverty as well. We are still finalizing the details, but things are coming together so quickly we are amazed and excited. Later this week we will launch our What If campaign and we will have some very exciting news. Out of violence and poverty a passion was born and now a mission begins So…bookmark our blog or check back later in the week to see what we have planned.

Please also join us on Facebook, and follow Project Authenticity and me on Twitter.

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Today, in honor of International Women’s Day, I thought who better to highlight than one of the bravest women I know who has made a tremendous impact on me. Her courage, and entrepreneurial spirit is a testimony that all things are possible if you believe, work hard and never ever give up on your dream.

Mukhtaran Mai – I’ve mentioned Mukhtar Mai before, her story of triumph and determination always moves me. Her brother was falsely accused of fornication. She went to court to argue on his behalf and was sentenced to the most severe form of humiliation in her culture. In the eyes of  her family and village her destiny was suicide. However and most importantly not in her eyes, she stood up to her attackers and demanded prosecution. The Pakistani government gave her $8300 compensation and she used that along with money from other donors to build a primary school for girls. The story doesn’t end there, she’s also built a high school for girls, runs a school for boys, she bought a van for the schools that is also the village ambulance and she has a herd of dairy cows that generate an income and help her maintain the schools. And in March of 2009….she married. I’m really in awe of this woman as when she set out to start the primary school she was unable to read and write and enrolled herself. While I think  Mukhtaran Mai”s story is tragic, it’s my hope that in the years to come that she is known for her leadership, entrepreneurship, courage, and the sheer goodness she has brought to Meerwala.

Mukhtar Mai’s story has had a profound impact on me personally in ways that I still struggle to put into words. I am currently working on a plan to put action behind the impact and to thank Mukhtar Mai….stay tuned as I will share that here.

So now it is your turn….is there a woman in your life who has had an unexpected profound impact? What’s the cause and effect of that impact? I’d love to hear your story and hers!

photo credit: Ronda Churchill

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Maasai men gathering to start the greeting dance

As many of you know, I had the opportunity to visit Kenya last summer. I was there to work on a water project and in the preschools. It was an intense experience yet somehow I long to return early next year.

I opened up my google reader this morning and here’s the first article that literally mooed at me (yes I did say moo). I just wrote about Maasai last week and I did not know about this moving story about how a tribe in Mara Mara, where I met the Maasiai, helped us after 9/11. They reached across the world to help us, by donating their most sacred possession, a cow. I’m practically speechless.

Did I say cow? Yes…so I did a little digging and came across the original story in the NY Times. I think it’s an example of someone with little means, but a big heart and a sincere desire to what he could to help. Kimeli Nalyomah was in NYC on 9/11 and was so moved by the attacks, that when he returned to his tribe some months later he was determined to do something. So he asked for the blessing of his tribe to give away his only calf, (cows are very sacred and the Maasai would never give one away) and 13 other tribesmen followed suit. While I’m moved by the gift, I’m in awe of how Nalyomah’s community joined in to help. His sincere desire to help us after experiencing that horror inspired an entire tribe to respond as well.

Maasai Homes, Amboseli

I’m speechless, because I have seen first hand how the Maasai in Mara Mara live. I’ve walked among their cattle and listened intently as the shepherds described how important their cattle are to them and their survival.  Their homes are made of cow dung and built by hand by the women. They have no electricity or running water and their life is very primitive. I have experienced their hospitality and generosity first hand by being invited inside the home of the Chief’s son Wilson for a tour of his home. He and his wife and four children living in a space half the size of my garage. The Maasai are a tribe of little means yet they wanted to do their part to help us – a nation of plenty and excess.

Is there some issue or cause tugging at your heart these days? Have you shared that with your communities? You might be surprised to find that others are feeling the same tug. What’s so poweful in the Web2.0 age is, that you could share that tug on your Facebook, Twitter or other online community and I am sure you would be surprised at the response, as well as the new relationships that might form.

Community is no longer defined by your zip code, and relationships can reach across oceans, continents and language barriers. My encouragement today is act on that tug and see what develops you might be surprised.

The rest of the story: The US embassy accepted the cows but asked the Maasai tribesmen to keep the cows and tend to them on behalf of the American people. Today the herd of cows is 35 strong and they are marked on their ear with a symbol of the twin towers. You see not only will we as a nation not forget what happened on 9/11, neither will the Maasai.

New friend, Wilson and Me July 2008, good times

Technorati Tags: Audience, Authentic, Brands, Communicate, Consistent, Customer Experience, Facebook, give back, help, Kenya, Listening, Maasai, Marketing, Mobilize, Reach, Resonate, Social, Social Media, Social Web, Target, Twitter

Today’s a big day for me… (drumroll please) I have officially moved my wordpress blog to my own domain. I’ve been theatening to go live for about a week now. Everytime I am about to pull the trigger, something happens. One of the things that’s been keeping me from going live is figuring out how to get the picture of the elephants in my header in my wordpress blog, in the header over here. I know it sounds like a small thing to you but it’s huge to me. (And I’m sure you’ve noticed I’m still working on that). So, I’m inserting them here.

Those elephants mean a lot to me because they remind me of my trip to Kenya last summer and my desire to return. I learned many lessons in my short time in Kenya related to community. I often say it’s the trip that keeps on giving.

What you are about to watch is video I was able to capture as we were stopped for lunch. You see, we are stopped by the side of the road taking a break, on the road from Amboseli National Park to Nairobi and its treacherous road. While stopped for lunch, up over the hill coming towards us are some Masaii shepherds  moving their cattle.  The Maasai live a very primitive life and it centers around their cattle. Cattle are a primary source of food and a symbol of wealth for them.

The video doesn’t do this moment justice. So what’s my point? For a very brief moment we took our eye off the shepherd, and missed that he needed assistance. We took for granted that he knew that a bottle of water has a plastic wrap and it has to be removed before he could open it. We were caught up in the moment not noticing that someone in arms length needed just a little assistance. The good news is that we looked back, and saw he needed assistance and were able to help.

So my question to you today is have you taken your eye off your community? Is there someone in arms length that you could help?

Technorati Tags: Audience, Authentic, Brands, Communicate, Community, Consistent, Customer Experience, Facebook, Kenya, Listening, Maasai, Marketing, Media, Mobilize, Reach, Resonate, Social, Social Media, Social Web

I’m interrupting my regularly scheduled topic to share an experience I think you’ll enjoy. So without any further ado…

Saturday, I had the privilege of attending the Pam Slim Workshop and it was incredible.  For me, just  getting there was quite a challenge as I had to fight unbelievable traffic and road construction, making my commute well over an hour! (and that was well before 9am)  By the time I arrived, I was a little cranky, but after checking in and running into some friendly faces, I found myself ready to see how the day would unfold.

From the minute I entered the auditorium, I found Pam to be warm, energetic and engaging. Her transparent, I’m here to help you style was refreshing and energizing.  She took the time to get to know each one of us in the room and what we were working on and to provide constructive feedback.  The day was packed full of conversations, real-life examples of success, and interactive sessions where the attendees would come forward and discuss challenges – then, we’d work together through suggestions/solutions.

However, as I think back on the day, there were a couple of things that really stood out for me in relation to some of the conversations we’ve been having here:

- Learn to authentically communicate – this is the touchstone to the success of all your online activities,whether you are posting in a forum, blogging, updating your Facebook or representing your brand. People want to know the real you and that’s what makes them want to connect.  One thing Pam said that I just loved was “your personal brand should amplify who you really are.”

Pam is a great example of this, as she’s just who you would expect her to be in person.  She’s sincere, genuine and most importantly real – the kind of person I would want to just hang out with anytime.

- Find your people – while she was referring to this in the context of your support network, it’s still great advice, even as you are trying to determine what social networks to join.  She said it best: “When you find your people, you can relax and enjoy yourself.”  Can I get an amen?

Believe me, I could go on and on about my day but I will spare you…for now.  However, if any of this resonates with you, or you find yourself feeling like a “corporate prisoner” –  or you are just thinking about what the next step in your career should be – pick up a copy of Escape from Cubicle Nation or subscribe to Pam’s blog or follow her Twitter.  I can assure you, you will be glad you did!

Technorati Tags: Audience, Authentic, Brands, Communicate, Community, Consistent, Customer Experience, Facebook, Listening, Marketing, Media, Mobilize, Reach, Resonate, Social, Social Media, Social Web, Target, Twitter