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	<title>Comments on: Seek First to Understand</title>
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	<link>http://www.projectauthenticity.com/2010/01/20/seek-first-to-understand/</link>
	<description>Planting seeds of change</description>
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		<title>By: toddschnick</title>
		<link>http://www.projectauthenticity.com/2010/01/20/seek-first-to-understand/comment-page-1/#comment-123</link>
		<dc:creator>toddschnick</dc:creator>
		<pubDate>Thu, 18 Feb 2010 06:21:40 +0000</pubDate>
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		<description>Thanks for making me think again about this most obvious concept. This is always a critical phase of the process, any process. But, as you said, one so often overlooked...</description>
		<content:encoded><![CDATA[<p>Thanks for making me think again about this most obvious concept. This is always a critical phase of the process, any process. But, as you said, one so often overlooked&#8230;</p>
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		<title>By: Robyn</title>
		<link>http://www.projectauthenticity.com/2010/01/20/seek-first-to-understand/comment-page-1/#comment-122</link>
		<dc:creator>Robyn</dc:creator>
		<pubDate>Sun, 24 Jan 2010 22:22:05 +0000</pubDate>
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		<description>Todd, I absolutely agree with you! Active listening is the greatest tool in any marketer&#039;s arsenal.</description>
		<content:encoded><![CDATA[<p>Todd, I absolutely agree with you! Active listening is the greatest tool in any marketer&#8217;s arsenal.</p>
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		<title>By: toddschnick</title>
		<link>http://www.projectauthenticity.com/2010/01/20/seek-first-to-understand/comment-page-1/#comment-121</link>
		<dc:creator>toddschnick</dc:creator>
		<pubDate>Sun, 24 Jan 2010 21:01:26 +0000</pubDate>
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		<description>Good stuff Robyn. While you are correct that there are more tools that make understanding easier, I still find a lot of people missing the key ingredient: listening. One of the reasons people don&#039;t understand? They don&#039;t listen. Why did Democrats lose this past Tuesday? They weren&#039;t listening to the people.&lt;br&gt;&lt;br&gt;Thanks for making me think about this...</description>
		<content:encoded><![CDATA[<p>Good stuff Robyn. While you are correct that there are more tools that make understanding easier, I still find a lot of people missing the key ingredient: listening. One of the reasons people don&#39;t understand? They don&#39;t listen. Why did Democrats lose this past Tuesday? They weren&#39;t listening to the people.</p>
<p>Thanks for making me think about this&#8230;</p>
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