Today, in honor of International Women’s Day, I thought who better to highlight than one of the bravest women I know who has made a tremendous impact on me. Her courage, and entrepreneurial spirit is a testimony that all things are possible if you believe, work hard and never ever give up on your dream.

Mukhtaran Mai – I’ve mentioned Mukhtar Mai before, her story of triumph and determination always moves me. Her brother was falsely accused of fornication. She went to court to argue on his behalf and was sentenced to the most severe form of humiliation in her culture. In the eyes of  her family and village her destiny was suicide. However and most importantly not in her eyes, she stood up to her attackers and demanded prosecution. The Pakistani government gave her $8300 compensation and she used that along with money from other donors to build a primary school for girls. The story doesn’t end there, she’s also built a high school for girls, runs a school for boys, she bought a van for the schools that is also the village ambulance and she has a herd of dairy cows that generate an income and help her maintain the schools. And in March of 2009….she married. I’m really in awe of this woman as when she set out to start the primary school she was unable to read and write and enrolled herself. While I think  Mukhtaran Mai’’s story is tragic, it’s my hope that in the years to come that she is known for her leadership, entrepreneurship, courage, and the sheer goodness she has brought to Meerwala.

Mukhtar Mai’s story has had a profound impact on me personally in ways that I still struggle to put into words. I am currently working on a plan to put action behind the impact and to thank Mukhtar Mai….stay tuned as I will share that here.

So now it is your turn….is there a woman in your life who has had an unexpected profound impact? What’s the cause and effect of that impact? I’d love to hear your story and hers!

photo credit: Ronda Churchill

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How’s Your Market Sight?

by Robyn on March 1, 2010

Last week I had an interesting conversation with two friends about our vision. Our conversation was centered around who wears contacts, whether we are near sighted or far sighted. Each one of us has different vision challenges. That conversation got me to thinking about the lens through which we view the world, and how all three of us sees things differently both figuratively and literally.

As a marketer, it’s critical that we take into consideration the various lenses our intended audiences may view our messages.  The lens that we view and filter the world is unique to all of us and it’s been shaped through the years by our experiences.  And that truth is the same for the audiences we are trying to engage. They come to us with a plethora of experiences and if your market is global a variety of cultures. For that reason, it’s important that we often step outside of ourselves and try to see things as our audience would.

The best thing you can do for your vision is have it checked every two years to ensure you have the best view. And the best thing you can do for your marketing is check your perspective in regular intervals to ensure you have the best view on your market and customers. Just as our eyesight changes over time so does our “market sight”.

If you think about it your messages are like eye charts and the question is how easy is it for your customers and prospects to really “see” your message and respond to it? Do they need to squint or hold it away from them, do they need to grab their readers?  When was the last time you checked your market sight? Is it time for a check up? Remember it’s not how you see your message but how the market views it, and that’s what drives how they will respond.

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Do Your Rules of Engagement Need Clarification?

February 22, 2010

Yesterday was an exquisite February day in Atlanta, the sun was shining, it was unseasonably warm, even the birds were singing. So I grabbed  my dogs, Keely and Rainier, and we headed out to the dog park. I was sure that it would be packed because of how beautiful the day was, but my dogs [...]

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Can You Pitch Your Business in 3 Minutes?

February 18, 2010

Yesterday, that’s the challenge 50 entrepreneurs accepted at Start Up Riot, hosted at The Fox Theatre. This event is one, in a series of events in Atlanta, designed to showcase and fuel the start up community. As a native of Atlanta, I thought The Fabulous Fox, as we affectionately refer to it, was the perfect backdrop for this [...]

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Are You Smarter Than A Baboon?

February 5, 2010

At first glance, Lake Nakuru National Park in Kenya is a peaceful beautiful safari park. It’s best known for the thousands and sometimes millions of flamingos that make their home along the shore.  Recently, the park was enlarged so it could provide sanctuary for more than 25 black rhinos. Overlooking Lake Nakuru is a picnic [...]

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Seek First to Understand

January 20, 2010

“Furious activity is no substitute for understanding.” H.H. Williams
All successful marketing efforts, (whether they are online, word of mouth, direct mail, you name it) have one thing in common. It’s so simple and yet so often overlooked and as hard as it is to believe intentionally ignored. And yet it’s the one ingredient that can [...]

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Calm, Courageous and Thankful

January 15, 2010

This week I’ve been glued to all the news related to the situation in Haiti. The images and news coming out of Port of Prince have been heartbreaking. These tragedies remind us that things can change in the blink of an eye. While I’ve been moved by the tragedy of the situation, I’ve also been [...]

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I Am For Sale, Who Will Buy Me? (From The Afghan Women’s Writing Project)

January 4, 2010

Did you know that:
- Every 30 minutes, an Afghan woman dies during childbirth
- 87 percent of Afghan women are illiterate
- 30 percent of girls have access to education in Afghanistan
- 1 in every 3 Afghan women experience physical, psychological, or sexual violence
- 44 years is the average life expectancy rate for women in Afghanistan

- 70 to 80 percent of women [...]

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Happy New Year

December 31, 2009

So here we are at the doorstep of a New Year, a new chapter, new beginnings. The promise of a New Year always makes us hopeful and in my case excited to see the twists and turns the New Year will bring. As I’m getting ready tonight to spend the evening with my dearest friends, [...]

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A Little Help Please For Anissa

December 30, 2009

I logged on this morning ready to write about a soldier’s blog I recently discovered. Before I started to write I opened my google reader and there it was a new post from Peter Mayhew on the condition of his wife Anissa. I discovered Anissa’s story through my activity stream on Cliqset.
Anissa Mayhew is by [...]

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